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I’ve been fascinated with the recent backlash over a long-time chain restaurant’s attempt to address financial pressures and gain relevance again in a very competitive restaurant market. Cracker Barrel, which has been around for nearly 50 years, announced a logo and restaurant style change recently, and quickly the angst over the changes overshadowed the national … Continue reading Boomer anxiety, fear fueled backlash to Cracker Barrel’s rebrand